Risks In Social Media
If you are in the social media you have already heard something about risks in social media.There is some risks for personal use in social media like disclosure of personal information,malware,acces to illegal etc.You must be awake for this personal risks.Lets talk specific about what the risks are for personal use.
Malware
Malware is an important risk for personal and business use in social media.Malware is bad purposed software this means it is harmful for your device.Malware might be a virus, a spy software etc.Malware damages your device or maybe broke your device.You should use antivirus softwares to prevent malware in your devices.
Disclosure Of Personal Information
Disclosure of personal information is very important because it is a crime.If your personal information is about your credit card bad things are waiting you.Robbers can stole your money within minutes easily if you dont make anything.The results can be very bad for you and your family.You shouldn't rely on websites which is not reliable.You have to make sure you checked it twice.Disclosure of personal information's main reason is hacking events.
There are also some risks for business use in social media like hackers,vulnerability,legal liability for posted content etc.
Hackers
Companies are must be awake for hackers.Hackers can do cyber attacks and crash servers or stole users personl informations.For example in 2011 a hacker group attacks Playstation servers (PSN) and they stole 77 million gamer's personal information (they don't know if its credit card information) and they payed 392 thousand dolars for punishment.So companies must keep their users information safe and confidently.
Why A Business Should Have A Social Media Policy
Social media is still a relatively new area of culture that a business needs to consider, but there is a growing concern amongst employers about how employees’ social media communications impact the company brand. With this in mind, take a look at three reasons why it is beneficial for your company to have a social media policy.
1. PROTECTS COMPANY REPUTATION
A social media policy is designed to protect company reputation; it is a company’s first def
defense in mitigating risk for both the employer and the employee. A well-structured policy will help to clearly define what is appropriate and what is not appropriate for an employee to post about a company on their social media channels. As a general rule, we would advise that employees should not post anything that they wouldn’t put on the front page of a newspaper. Your company’s social media guidelines should emphasise that employees should exhibit a level of professionalism when referring to work on their social channels. In addition, consider the providing information and advice regarding the following areas: Profile Photos – detail examples of an acceptable profile pictures employees should use on their social channels. Journalist Requests – advise employees about how to respond if they are contacted by a journalist or a member of the press.
2. CREATE BRAND ADVOCATES
All too often companies consider social media policies as a list of restrictions for employees. However, a social media policy is an opportunity to educate employees about the proper way to engage with others online and encourage them to use networks such as LinkedIn or Twitter to share company news, effectively boosting brand awareness. Your social media policy should advise employees on how they should comment on the company’s social channels, blogs and how to drive traffic to the company website. If done correctly, you can turn your employees into your biggest brand advocates, which will help drive your social media marketing forward and help you achieve key business goals.
3. NO CONFUSION OVER LEGAL ISSUES
Having a social media policy helps you clearly explain the consequences of deviating from the rules. If an employee does breach the policy, a company will be able to enforce any penalty stated in your guidelines. This area of a social media policy can also serve as a reminder to employees that there is no guarantee that their privacy settings will keep all their posts private; people can copy and re-send information very easily.
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